NIKE has collaborated with Brooklyn-based artist Brian Donnelly (KAWS) who is known for his brightly colored and cartoon-like works to turn New York’s Stanton Street basketball courts into colorful murals. KAWS painted his signature motifs across two side-by-side 116 by 80 feet basketball courts. The installation is part of the city-wide initiatives, New York Made, celebrating the opening of NIKE’s new location.
“My approach to the courts was very similar to how I would work on canvas. I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on,” he explains. “I wanted to find the sweet spot where it works visually and functionally — how its broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court.”